The intervention consisted of the complete redesign of the building for the new headquarters of Oro trend, a major brand in the jewelry world. The anonymous initial project was completely revised by Prof. Léon Krier who – in strict compliance with the volumes and geometries imposed by the urban planning instrument – was able to give the building dignity and beauty. In fact, the company, when it decided to move from its historical headquarters to the interior of a building by equipping itself with its own factory decided to draft a project aligned with its very well defined brand identity. Even the construction technology was inspired by classical architecture by moving from prosaic pre-stressed concrete panels to plastered terracotta masonry.